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Knowledge Center
Variants Testing
Getting Started
Account Setup
Creating your first item
Content type
Flip Card
Poll
Personality Quiz
Trivia Quiz
Video Creator
Journey
Uploading Media
Quotes
Convo
Text Input
Advanced
General
Embed
Loading times
Integration
Integration Center
Variants Testing
What is variants testing?
How to create a test
Security and regulations
Privacy Policy
FAQ's
Channels
Intro to ex.co channels
Channels Floating Player and Best Practices
Release Notes
Ad Server
Player API
Uncategorized
Variants Testing
Create 2 variants for the same item to split the traffic evenly between the two variations, so you can analyze and optimize your content performance.
What is variants testing?
What is variant testing (A/B testing)
How to create a test
How to create a variants test
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